If you’ve spent even a little time in the PR or media space, you already know one thing—distribution matters more than writing sometimes. Sounds unfair, right? But it’s true. You can craft a solid press release, clean structure, and strong headline… and still see it...

If you’ve spent even a little time in the PR or media space, you already know one thing—distribution matters more than writing sometimes. Sounds unfair, right? But it’s true. You can craft a solid press release, clean structure, and strong headline… and still see it disappear from search in a day. And then you wonder, what went wrong? Most of the time, it’s not...