business decision modeling The purpose of business analysis is to accurately describe the requirements for an information system (more or less). Business Analysts use a variety of techniques to do this. They use techniques designed to help them find out what is required, to elicit the requirements, and they use techniques to describe and model those requirements in a way that is clear and implementable. In working with Business Analysts on a wide range of projects, I’ve drawn up my observations on why BA’s like business decision modeling: https://bluepolaris.com/5-reasons-why-business-analysts-like-decision-modeling-with-dmn/

ai readiness assessment Explain AI-driven business decisions with natural language, RAG and IBM Decisions while keeping explanations grounded in data, policies and regulations. https://bluepolaris.com/ai-readiness-assessment/

next best action By combining real-time data, machine learning, predictive analytics, and increasingly generative AI, NBA goes beyond traditional personalization to prescribe the optimal next step — whether that’s the right offer, message, channel, content, follow-up, or even no action at all. https://bluepolaris.com/next-best-action/

next best offer Insurance carriers are often challenged by the fact that most of their customer interactions are limited to an initial policy purchase, handling a claim, and policy renewal. The company therefore needs to be extremely strategic about those interactions, and the offers that are integrated into those conversations, to ensure they leverage each opportunity to cross-sell or upgrade a relationship to its fullest. Adding to that complexity are the hundreds or even thousands of agents with whom to coordinate these offers, as well as the challenge of ensuring that customers are only made offers for which they are eligible. https://bluepolaris.com/decisionsfirst-insurance-next-best-offer/

next best offer Insurance carriers are often challenged by the fact that most of their customer interactions are limited to an initial policy purchase, handling a claim, and policy renewal. The company therefore needs to be extremely strategic about those interactions, and the offers that are integrated into those conversations, to ensure they leverage each opportunity to cross-sell or upgrade a relationship to its fullest. Adding to that complexity are the hundreds or even thousands of agents with whom to coordinate these offers, as well as the challenge of ensuring that customers are only made offers for which they are eligible. https://bluepolaris.com/decisionsfirst-insurance-next-best-offer/