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next best offer Insurance carriers are often challenged by the fact that most of their customer interactions are limited to an initial policy purchase, handling a claim, and policy renewal. The company therefore needs to be extremely strategic about those interactions, and the offers that are integrated into those conversations, to ensure they leverage each opportunity to cross-sell or upgrade a relationship to its fullest. Adding to that complexity are the hundreds or even thousands of agents with whom to coordinate these offers, as well as the challenge of ensuring that customers are only made offers for which they are eligible. https://bluepolaris.com/decisionsfirst-insurance-next-best-offer/